Roger Moulding, Vice President of Shell Global Marketing and Global Key Accounts, said: “This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shell’s technology leadership. It allows us to create value for both parties through deeper collaboration – be it in products, aftermarket services, marketing or technology. By leveraging the strengths of the two global brands, we aspire to offer Hyundai customers the best aftermarket care and service experience around the world.”
The recommendation covers a full range of Shell Helix products including the latest Shell Helix Ultra with PurePlus Technology. In North America, Quaker State (owned by Shell) branded lubricants will be the brand recommended by Hyundai. The agreement also includes co-branded motor oils available in markets in Asia such as China, India or Indonesia as well as Brazil in South America, with new markets to be added in Europe soon.
Tak Uk Im, Executive Vice President and Chief Operating Officer at Hyundai Motor Company, said: “This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives. The common factor in all of these activities is our desire to maximise customer satisfaction in the aftermarket experience. Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
Shell and Hyundai have agreed to jointly invest in motor oil marketing and customer satisfaction programmes as part of this deal. This is on top of the aftermarket service programmes that Shell co-operated with Hyundai to exclusively provide the most convenient service options for Hyundai customers. These include free car health checks via the Before Service Programme and quick oil change and service via the Quick Service Programme. Shell and Hyundai will also continue to collaborate on technology and innovation – developing new motor oil formulations to meet the needs of Hyundai’s expanding range of vehicles. Motor oils have significant potential to amplify efficiency gains in current and future engines.
Shell and Hyundai are also collaborating on the race track. In 2014 Shell and Hyundai Motorsport became technical partners in the FIA World Rally Championships. In fact, in its debut year the Hyundai Shell World Rally Team exceeded the modest targets it had set for the season. The team secured a memorable 1-2 in Rallye Deutschland; scored podiums in three events – Mexico, Poland and Germany; and took 12 stage wins along the way.
Shell Global Media Relations: +44 207 934 5550
Shell Lubricants Global: Mallika Desai, +65 9729 2377, firstname.lastname@example.org
Notes to Editors:
- Aftermarket or service-fill oils refers to any oils put in any vehicles such as a car or motorcycle, during the after-sales service for the general upkeep of a vehicle in its lifetime.
- Shell has been the preferred lubricant supplier for Hyundai worldwide since 2005.
- The renewed global lubricants agreement will see a Shell pecten engine sticker on all exported Hyundai vehicle engines and increased visibility of the Shell recommendation in car owner manuals.
- Other than Hyundai, Shell recently became BMW AG’s recommended global supplier for aftermarket engine oils for BMW, BMW i, BMW M, MINI and BMW Motorrad brands. From the start of 2015, premium engine oils manufactured by Shell will be available to customers at BMW's network of more than 3,500 dealers, in more than 140 countries, including China, Germany, Russia, South Africa, South Korea, the UK and the USA.
- Shell ensures global accessibility to its leading products with a strong global lubricants supply chain network of 8 base oil manufacturing plants, 50 lubricant blending plants and 18 specialist grease plants.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this announcement "Shell", "Shell Group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. "Subsidiaries", "Shell subsidiaries" and "Shell companies" as used in this announcement refer to companies in which Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this announcement, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
This announcement contains forward looking statements concerning the financial condition, results of operations and businesses of Shell and the Shell Group. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell and the Shell Group to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward looking statements are identified by their use of terms and phrases such as "anticipate", "believe", "could", "estimate", "expect", "goals", "intend", "may", "objectives", "outlook", "plan", "probably", "project", "risks", "seek", "should", "target", "will" and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and the Shell Group and could cause those results to differ materially from those expressed in the forward looking statements included in this announcement, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward looking statements. Additional factors that may affect future results are contained in Shell's 20-F for the year ended 31 December 2013 (available at www.shell.com/investor and www.sec.gov ). These factors also should be considered by the reader. Each forward looking statement speaks only as of the date of this announcement, 30 January 2015. Neither Shell nor any of its subsidiaries nor the Shell Group undertake any obligation to publicly update or revise any forward looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward looking statements contained in this announcement.
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this presentation “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this presentation refer to companies over which Royal Dutch Shell plc either directly or indirectly has control. Companies over which Shell has joint control are generally referred to “joint ventures” and companies over which Shell has significant influence but neither control nor joint control are referred to as “associates”. In this presentation, joint ventures and associates may also be referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.