{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"知名商标，吉祥色彩","text":"\u003Cp\u003E改变壳牌商标和包装，提高宣传和视觉效果。\u003C/p\u003E\r\n","links":[{"name":"知名商标，吉祥色彩","value":"https://www.shell.com.cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color.html"}]},"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com.cn/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"主页","value":"https://www.shell.com.cn/"},{"name":"关于我们","value":"https://www.shell.com.cn/about-us.html"},{"name":"我们是谁","value":"https://www.shell.com.cn/about-us/who-we-are.html"},{"name":"壳牌中国的历史","value":"https://www.shell.com.cn/about-us/who-we-are/shell-china-history.html"},{"name":"120年精彩故事分享","value":"https://www.shell.com.cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share.html"},{"name":"知名商标，吉祥色彩","value":"https://www.shell.com.cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color.html"}]},"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"知名商标，吉祥色彩","text":"\u003Cp\u003E壳牌商标以及产品的包装色彩随着历史的变迁不断变化，为达到更好的宣传和视觉效果不懈努力。\u003C/p\u003E\r\n"},"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003E以贝壳为原型的壳牌标志，是世界上最有名的商标之一。但历史上，它的外观却并不是一成不变的：随着设计标准的改变，壳牌标志的形状随之变化。这些改变使商标的特色更为突出，让壳牌标志在世界任何地方，都十分醒目且易于辨认。壳牌商标中的红黄两色众人皆知，但起源却难以证实。选用这两种颜色，极有可能是因为红色在中国象征着吉祥和幸福，而黄色象征着财富和荣耀。\u003C/p\u003E\r\n\u003Cp\u003E有一件事可以肯定，那就是在1892年当塞缪尔兄弟用“骨螺”号油轮运来散装煤油时，销售比预期差很多。这是因为消费者在购买煤油之外，也很喜欢装煤油的铁罐。\u003C/p\u003E\r\n\u003Cp\u003E了解到这一情况以后，马克∙亚伯拉罕迅速在当地建起了铁罐制造厂，并决定把铁罐漆成红色，这可能征询过用户的意见。这些在当地生产的铁罐崭新明亮，而竞争者的进口铁罐却常常是锈蚀斑斑、坑坑洼洼的。\u003C/p\u003E\r\n\u003Cp\u003E客户因而很快便投向壳牌的煤油，不单为了煤油，也因为看中了那铁罐。“大约一年之内，东方不少家庭的盛水器皿、玩具，甚至一些摆设的颜色，都从美国标准公司的蓝色，变成了壳牌的红色。”\u003C/p\u003E\r\n\u003Cp\u003E（摘自《马科∙森默》一书第139页。）\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.shell.com.cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1748145205893/shell-logo-history.jpeg","width":4523,"height":2545}}}],"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/main/section","model":{}}],"id":"/content/shell/countries/china/zh_cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share/well-known-trademarks-auspicious-color/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"主页","value":"https://www.shell.com.cn/"},{"name":"关于我们","value":"https://www.shell.com.cn/about-us.html"},{"name":"我们是谁","value":"https://www.shell.com.cn/about-us/who-we-are.html"},{"name":"壳牌中国的历史","value":"https://www.shell.com.cn/about-us/who-we-are/shell-china-history.html"},{"name":"120年精彩故事分享","value":"https://www.shell.com.cn/about-us/who-we-are/shell-china-history/years-of-wonderful-stories-to-share.html"},{"name":"知名商标，吉祥色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