{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"壳牌品牌","text":"我们的红黄双色贝壳标志与众不同，有助于我们在全球范围内推广我们的价值观以及我们产品和服务的质量。","links":[{"name":"壳牌品牌","value":"https://www.shell.com.cn/about-us/the-shell-brand.html"}],"image":{"src":"https://www.shell.com.cn/about-us/the-shell-brand/_jcr_content/root/metadata.shellimg.jpeg/1747553012323/gateway-retail-station-canopy-with-shell-logo.jpeg","alt":"壳牌品牌致力于在全球范围内推广我们的价值观以及我们产品和服务的质量。","width":5581,"height":3142}},"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com.cn/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"主页","value":"https://www.shell.com.cn/"},{"name":"关于我们","value":"https://www.shell.com.cn/about-us.html"},{"name":"壳牌品牌","value":"https://www.shell.com.cn/about-us/the-shell-brand.html"}]},"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"壳牌品牌","text":"\u003Cp\u003E一百多年来，\"壳牌\"一词、我们的贝壳标志以及与众不同的红黄双色，一直都使得壳牌品牌得以具象化，并在全球范围内推广我们的价值观以及我们产品和服务的质量。\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com.cn/about-us/the-shell-brand/_jcr_content/root/main/section/page_header.shellimg.jpeg/1747552094908/gateway-retail-station-canopy-with-shell-logo.jpeg","width":5607,"height":1404}},"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003E\"壳牌\"一词出现于 1891 年，当时是 Marcus Samuel and Company 向远东地区运输的煤油的商标。这家伦敦小企业最初主要从事古玩、古董和东方贝壳业务。这些商品在当时是如此受欢迎（尤其是在维多利亚时代，被用于装饰首饰盒），以至于它们不久就成为了公司与远东地区开展盈利颇丰的进出口贸易的基础。\u003C/p\u003E\r\n\u003Cp\u003E这一词语于 1897 年被提升至企业状态，当时 Samuel 成立了壳牌运输和贸易公司。1901 年出现的第一个标志是河蚌壳，到了 1904 年，为了从视觉上呈现公司和品牌名称，推出了扇贝或称贝壳标志。\u003C/p\u003E\r\n\u003Cp\u003E荷兰皇家石油公司和壳牌运输和贸易公司于 1907 年合并时，后者的品牌名称和标志（壳牌和贝壳）成为新成立的荷兰皇家壳牌集团 (Royal Dutch Shell Group) 的简明名称和标志。此后一直保持至今。\u003C/p\u003E\r\n\u003Cp\u003E为顺应平面设计的趋势，近年来壳牌标志的形式在逐步发生变化。目前的标志是 1971 年推出的。30 年过去了，它经受了时间的考验，无愧于世界上认可度最高的标志之一。\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.shell.com.cn/about-us/the-shell-brand/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1747552416446/history-of-the-pecten-graphic.jpeg","caption":"从 1900 年至今的壳牌标志","alt":"从 1900 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target=\"_blank\"\u003E观看有关\"壳牌之声\"制作过程的短片\u003C/a\u003E\u003C/p\u003E\n"}}],"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"brand1-subtle","children":[{"organism":"PromoCard","color":"brand1","colspan":4,"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section_206843993_co/promo_copy_copy","model":{"title":"我们是谁","text":"\u003Cp\u003E了解壳牌在中国的发展历程和业务范畴。\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"value":"https://www.shell.com.cn/about-us/who-we-are.html"}],"image":{"src":"https://www.shell.com.cn/about-us/the-shell-brand/_jcr_content/root/main/section_206843993_co/promo_copy_copy.shellimg.jpeg/1751771600776/shell-history.jpeg","width":957,"height":539}}},{"organism":"PromoCard","color":"brand1","colspan":4,"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section_206843993_co/promo_copy_650837731","model":{"title":"我们的业务","text":"\u003Cp\u003E壳牌是一家全球性能源和石化企业集团。我们在中国雇佣约20,000名员工。\u003C/p\u003E\r\n\r\n\r\n","links":[{"value":"https://www.shell.com.cn/about-us/what-we-do.html"}],"image":{"src":"https://www.shell.com.cn/about-us/the-shell-brand/_jcr_content/root/main/section_206843993_co/promo_copy_650837731.shellimg.jpeg/1751771643364/engineer-in-red-uniform-with-yellow-hard-hat-by-marsb-platform-construction.jpeg","width":3886,"height":2190}}},{"organism":"PromoSimple.LinkList","color":"brand1","colspan":4,"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section_206843993_co/link_list","model":{"links":[{"name":"壳牌品牌","value":"https://www.shell.com.cn/about-us/the-shell-brand.html"},{"name":"报告与出版物","value":"https://www.shell.com.cn/media/annual-report-and-publications.html"}]}}],"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main/section_206843993_co","model":{"title":"访问关于我们部分的更多内容"}}],"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"主页","value":"https://www.shell.com.cn/"},{"name":"关于我们","value":"https://www.shell.com.cn/about-us.html"},{"name":"壳牌品牌","value":"https://www.shell.com.cn/about-us/the-shell-brand.html"}]},"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.com.cn/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"壳牌品牌","text":"我们的红黄双色贝壳标志与众不同，有助于我们在全球范围内推广我们的价值观以及我们产品和服务的质量。","links":[{"name":"canonical","value":"https://www.shell.com.cn/about-us/the-shell-brand.html"},{"name":"errorUrl","value":"https://www.shell.com.cn/well-supplied-global-lng-market-demand-build-for-cleaner-burning-energy.html"},{"name":"hierarchy","value":"zh_cn/about-us/the-shell-brand"},{"name":"homeTitle","value":"壳牌在中国"},{"name":"homeUrl","value":"https://www.shell.com.cn/"},{"name":"locale","value":"zh-CN"},{"name":"title","value":"壳牌品牌 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壳牌在中国"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand"},{"name":"externalDisclaimerText","value":"壳牌有限公司\r\n\r\n您即将离开壳牌网站。\r\n\r\n您选定的链接将把您指向不受壳牌有限公司控制的网站。因而，壳牌有限公司未认可、采用、证明或以其他方式确认链接指向的网站中所包含的信息和材料。这包括其主办者和任何政策、活动或者网站上提供的、广告主在网站上发布的或连接至该网站的服务。\r\n\r\n感谢您访问壳牌网站！"},{"name":"themeMode"},{"name":"lastModified","value":"2025-07-06T03:18:10.072Z"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}],"image":{"src":"https://www.shell.com.cn/about-us/the-shell-brand/_jcr_content/root/metadata.shellimg.jpeg/1747553012323/gateway-retail-station-canopy-with-shell-logo.jpeg","alt":"壳牌品牌致力于在全球范围内推广我们的价值观以及我们产品和服务的质量。","width":5581,"height":3142}},"id":"/content/shell/countries/china/zh_cn/about-us/the-shell-brand/jcr_content"}