Feb 27, 2017
Shell China Lubricants and Retail have teamed up and signed a three-year sponsorship agreement with Chinese Super League in Beijing. Shell is now the official partner of China’s top-flight football league! This sponsorship is one of our many initiatives to further build a “Leading Brand”, one of the Five Key Elements that enable us to win the external competition. It will give us a valuable opportunity to get closer to Shell China’s 2025 brand vision: to become the most preferred international brand in China’s energy sector.